budweiser - vrooom

directors: anthony atanasio + valerie martinez

dop: jeff venditti

additional cinematography: anthony atanasio + valerie martinez

production designer: sarah costello

fx specialist: tim minkkinen

make-up/hair/costume: henrita jones

exec producer: joe masi

producer/1st AD: nina sloan

production manager: dani rotstein

2nd AD/production assistant: marc sidel

editors: aaron tompkins @ rockpaperscissors, ny

director’s cut music: ian brown

post: absolute, ny

tk: company 3, ny

location: RCR, welcome, north carolina, usa

agency: anomaly ny

creative director: mike bryne

creatives: jason nitti and anthony falvo

tv producer: jennifer mastronilli

production company: identity, ny

RCR supervisor: jeff patterson

what an incredible eye-opener this was. shot entirely on location at the RCR complex in welcome, north carolina during a 3 day period. this spot features both nascar driver kevin harvick and rcr owner richard childress. thanks to all at rcr, the crew, and anomaly for making this a great spot and a truly inspiring experience.