nike - breakaway - on-air

director: anthony atanasio

art director: valerie martinez

dop: patrick duroux

production designer + sfx: jason edmunds

1st ad: eric kaskens

producer: peter grech

music: "don't fence me in" - the mooney suzuki

editor: mick griffen@rooster, toronto

location: toronto

creatives: alan madill and terry drummond

agency: taxi, toronto

shot live on location in the streets of toronto, this spot features two of the biggest stars in nhl ice hockey- Markus Naslund and Ilya Kovalchuk. we arrived in toronto on the saturday without ever having seen an ice hockey game in our lives and by the following saturday we were shooting the first roll. we had to learn pretty quickly!

although it won no lions, it was sited on the cannes web site as one of the most popular ads with the audience.

See the Long Version here