Mirai - Lead the Way - Director’s Cut - OFFLINE

Directed by ATANASIO + MARTINEZ

DP: Edu Grau

Production Design: Paul Martin

1st AD: Ryan Lippert

Staring: Bahia Gold, Justin Wade, Ewan Chung, Lola Richards

Stunt Driver: Greg Tracy

Producer: Jake Blasco

Exec Producer: Paul Abatemarco

Production Company: Logan & Sons

Post-Producer: JR Tuason

Post Company: Logan

Post Supervisor: Stephan Kosinski

Editor: Stuart Greenwald

Agency: Saatchi & Saatchi LA

Client: Toyota Mirai

Locations: Downtown LA and the Arts District

Reverse the world, its going in the wrong direction. One car will lead the way. Not just any car. A revolutionary car. A hydrogen powered car. The Mirai from Toyota is that car.

Reversing the World... How did we do it? How do we make the world go in reverse and the Miral be the only thing in that world going forwards?

Atanasio + Martinez proposed that the solution was to reverse the problem. We couldn’t get all the people and all the cars and all the birds and planes to choreograph themselves in reverse, but maybe just maybe, with the right driver we could get the Mirai to go in reverse and then reverse the whole sequence, effectively reversing the world with the Mirai now being the only thing travelling in the correct direction.

We needed the right driver for such a task and he came in the form of Hollywood stunt driving legend, Greg Tracy. Greg was wonderful to work with and he enetertained our crazy toy car reenactments to design the choreography for a forwards/backwards dance of people and cars in realtime. Not as obvious as it may seem! Thankfully Logan Post and Stephan Kosinski and his team helped imensely by crafting an incredibly precise Pre-Viz based upon our storyboard and direction.

Our brilliant cast of talent did a sterling job of bringing this spot to life. Thank you to actors Bahia Gold and Justin Wade and the rest of the cast.