Whirlpool 2018 - Sensing Your World

Directed by ATANASIO + MARTINEZ

Director of Photography: Patrick Duroux

Production Designer: Ernesto Molina y Vedia

1st AD: Ryan Lippert

Producer: Walter Ricciardi

Executive Producer: Andrea Ciarla

Production Company: Movie Magic

Starring: Viktoria Bogoslavtceva

Service Company: Crosswind, Buenos Aires

Line Producer: Edoardo Rossi

Location: Montevideo, Uruguay

Casting: Charlotte Martin

Costume Designer: Catherine Buyse

Drone: Koptercam Uruguay

DIT: Rodrigo Gomez

Editor: Stuart Greenwald

Colour Grading: Adriano Mestroni

Head of Post: Andrea Fornaca

Agency: J. WALTER THOMPSON ITALY

Chief Creative Officer: Enrico Dorizza

Vice Creative Director: Paolo Cesano

Art Director Supervisor: Fabrizio Pozza

TV Producer: Marijana Vukomanovic / Elena Galimberti

Business Director: Cristina Barbiero

Client: Piero Pracchi

Brand Marketing: Marianna Chiola

Actress: Viktoria Bogoslavtceva

Client: Whirlpool

Account Director: Chiara Collura

Account Executive: Benedetta Lazzati

Strategic Planning Director: Andrea Betti

Post production: post:atomic

On-Air Music: “You&Me” – Disclosure ft. Eliza Doolittle (Flume Remix)

Music consulting: Sing Sing Music

Media Agency: Initiative

Our new spot for Whirlpool brand witnesses the return of the iconic Goddess. Shot entirely on location in Montevideo, Uruguay we designed a special dress together with costume designer Catherine Buyse, which only came to life in a breeze and when its spectacular folds of fabric would float freely.

The tower featured in the spot is said to be one of the talest buildings in South America and we decided to use a stuntperson/model and shoot it for real.

This spot was shot at very high resolution on a RED WEAPON - VISTA VISION 8K using a mixture of Medium and Large Format lenses from Mamiya and Leica.

The music for this spot is from one of our favorite EDM bands, Disclosure. “You&Me” featuring Eliza Doolittle (Flume Remix)