citroen c4 picasso - birds - cannes version

director: anthony atanasio+valérie martinez

dop: tim maurice-jones

production designer: craig smith

exec producer: cyril bettane

producer: thierry bettas begalin

production company: bandits, paris

editor: christophe williams

post: def2shoot

sound: kouz, paris

location: cape town

agency: euro rscg worldwide

creative director: giovanni porro

tv producer: richard ronan

technically, one of the hardest spots we’ve had to achieve. although meticulously planned, story-boarded and animated before shooting a single frame, it was the 3D animation of the starlings that proved to be as mercurial as the starlings movements themselves. At full swing it was thousands of moving objects with a scale spanning upwards of 1000 meters. undoubtedly an achievement to animate realistically. this cannes cut represents the team’s favourite version- only revealing the car at the end of the spot.

working with creative director Giovanni Porro for the first time is a wonderful creative experience.