jansport - doe ray me

director: anthony atanasio

dop: jess hall

production designer: valerie martinez

local producer: sergio gulco

executive producer: joe masi

production company: identity, ny

editor: hal honigsberg @ chrome, santa monica

telecine: stefan sonnenfeld @ company 3

location: buenos aires, argentina

agency: ddb, seatle

creatives: monika taylor and beth ryan

creative director: fred hammerquist

staring: emilia attias

we were amongst the first to ‘discover’ emilia attias, who features in this innocent spot for jansport- based on a cover version of the famous rogers and hammerstein track from the sound of music. emilia was relatively unknown and even lied about her age during the casting. seductively charming she went on to become one of the most famous cover models/personalities both internationally and back home in argentina and featured on the covers of maxim, gente and gabo!